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Search results for “My Deals”
The disappointing life of hotel industry booking site Room Key
07/12/2016
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10:33:19 AM
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Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016
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11:14:05 AM
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Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Independent hotels need a clear focus to compete with chains
05/04/2016
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2:32:37 PM
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In order to compete with big chains, independent hotels could manage online reviews, reputation and social engagement, take advantage of tools to decide on competitive price and improve web content to attract more direct bookings.
Wanda says Disney no match for Wanda's "Wolf Pack"
05/24/2016
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9:33:31 AM
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Disney should not have come to mainland China, says Wang; Chinese conglomerate aims to reach $100 billion sales by 2020
Hotels and OTAs race to revamp their loyalty programs to boost bookings
04/07/2016
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7:38:51 PM
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Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months and major hotel chains have been adjusting their loyalty strategies to support the campaigns.
Robots and hotels – just expect simple tasks as of now
03/27/2016
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10:15:44 PM
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Robots as a proposition for hotels are exciting and can charm guests. But can they go beyond this and understand what guests want? Probably yes, they can in the future.
Anbang abruptly withdraws Starwood bid, clearing Marriott's acquisition
04/01/2016
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10:13:25 PM
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The Chinese insurer cites "various market considerations" for withdrawal of its Starwood bid and shareholder vote for Marriott takeover set for April 8.
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